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Covering companies from Netflix to Abercrombie & Fitch, and Apple and Starbucks to Google, chapter case vignettes pique student interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter by adding a new case wrap-up using discussion questions at the end of the chapter. The chapter-opening cases are updated or completely replaced, keeping them fresh, relevant, and up-to-date.
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In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century.
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